Todd & Duncan. A brand film celebrating Scottish cashmere, people, and place.

Expertise: Brand Films / Cashmere / Exhibitions

Todd & Duncan wanted to bring its heritage and expertise closer to an international audience. The goal was to make people feel what goes into its Scottish cashmere yarns through a contemporary film rooted in the company’s own world.

fffilms.it filmed in Scotland, moving between the mill and the landscape around Loch Leven. Everyday work gave the story its direction, with the surrounding countryside providing a sense of where that work belongs.

The mill workers were central to the film. Portraits and close observations gave their experience room on screen. Knowledge that could have remained hidden behind the finished yarn became visible in the way they worked.

Outside, water, changing light and weather gave the film a slower rhythm. Loch Leven placed the production within a landscape closely connected to Todd & Duncan’s history.

Close views of fibres and machinery brought the audience into the material itself. The pacing allowed time to notice fine strands and the precision of the process. The interest lay in how the cashmere was made, rather than the scale of the facilities.

Earth Tone Colors, a collection of cashmere yarns inspired by the surrounding landscape, connected the story to the product. Its muted shades carried the colours of Loch Leven into the collection.

At Pitti Filati, the film continued into an exhibition environment developed with rack.agency. Large portraits of the mill workers and black-and-white landscape photographs brought the same people and place around the yarns.

The film gave Todd & Duncan’s heritage a present-day face. Its history could be seen in the work still happening at the mill, giving the collection a human connection that a product presentation alone could not offer.

Stacked knitted cashmere swatches in muted shades from Todd & Duncan’s Earth Tone Colors collection

Small stones on folded cashmere swatches in earthy shades from Earth Tone Colors

Fine dark blue cashmere fibres seen close up at the Todd & Duncan mill

Cashmere fibres passing over rollers inside the Todd & Duncan mill

Blue fibres stretched across a roller inside the Scottish mill

Portrait of a Todd & Duncan mill worker beside bright blue fibres and machinery

Todd & Duncan mill worker beside an open vessel with steam rising around him

Close view of metal gears and chains in the Todd & Duncan production machinery

Portrait of a Todd & Duncan mill worker in front of rows of blue yarn cones

Woman holding bright orange fibres inside the Todd & Duncan mill

Metal tool resting on a coarse sack scattered with loose fibres at the mill

Chain and toothed wheels in a close view of the mill’s machinery

Portrait of a man wearing a protective apron among machinery at the Todd & Duncan mill

Steam rising from an open metal vessel in the Todd & Duncan mill

Todd & Duncan stand at Pitti Filati, with production images on screens and bags of raw cashmere fibre

Large mill-worker portraits surrounding the central seating area in Todd & Duncan’s stand

Meeting table and framed black-and-white photographs beside transparent portraits in the Todd & Duncan stand

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