Re/cashmere. Old to New. A cinematic project about cashmere regeneration.

Expertise: Sustainability / Cashmere / Fashion Films

Re/cashmere presents regeneration as a long-term approach to clothing, not a trend. The idea runs from recovering valuable fibres to designing cashmere garments intended to stay in a wardrobe beyond a single season.

The interesting part was what regeneration made possible. Recovering fibres was the beginning of the story. Their value became easier to understand when the material returned as clothing.

The film moved freely between design, production and the finished garments. These three parts of the story unfolded without a fixed order, keeping the clothes connected to the ideas and work that shaped them.

The production footage gave that idea substance. Seeing the cashmere being broken down and prepared for reuse made regeneration visible, grounding the film in the work required to make it happen.

Design carried the project further. The collection was conceived around comfort, versatility and use beyond a single season. Sketches and garment development connected the recovered material to those intentions.

The cashmere garments appeared in everyday settings, worn with an ease that suited the collection. The film left room to imagine them becoming part of a wardrobe, with attention on how they could be lived in.

The film gave a technical process a place in a fashion story. Its value could be understood through the finished cashmere garments, bringing regeneration closer to the people who might wear them.

The result is a visual language that feels honest, grounded in the recovery process and the everyday use of the garments. Old to new. Cashmere, regenerated.

Model wearing a charcoal-grey cashmere roll-neck sweater with arms folded against a painted grey wall
Close view of the ribbed collar and shoulder of a charcoal-grey cashmere roll-neck sweater
Model in a navy cashmere sweater and jeans, seated on a green sofa beside a window
Yellow yarn cones beside machinery inside the textile workshop
Fine yellow yarn passing through circular guides on a textile machine
Hands positioning striped knit fabric on the needles of a textile machine
Close view of hands adjusting light-and-dark striped knit fabric along a circular row of needles
Hands resting on a cream knitted cashmere garment with a dark button
Model wearing a beige cashmere sweater over a white shirt, seated on a burgundy sofa
Close view of a beige cashmere sweater sleeve and ribbed cuff over a white shirt
Small knitted swatches in warm shades, burgundy and purple arranged on a work surface
Hands examining a knitted sample with yellow-green and pale stripes
Cream and navy striped knitwear hanging on wooden hangers
Smiling model in a navy knitted hat and cashmere sweater beside a doorway
Close portrait of a model wearing a navy ribbed knitted hat
Textured metal rollers and a drive chain inside textile machinery
Row of green textile machines with red-handled levers and metal wheels
Folded hands framed by the ribbed cuffs of a navy cashmere sweater

fantastic. futuristic. fabulous. fresh. focused. fearless. fluid. films.
framework for feeling.